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"A creative man merely has ideas; a resourceful man makes them practical."  Georges Doriot

Cheryl Brolin Byrne is a seasoned communications professional with particular expertise in managing issues and reputations on the Web. The Internet has changed public relations and communications dramatically, and Cheryl has nearly 10 years of experience in new media, including developing online public relations strategies that incorporate blogs, social networks, social bookmarking and multimedia.

Since 2001, Cheryl had been a senior vice president and partner at v-Fluence Interactive Public Relations, helping clients minimize risks and maximize opportunities online. She has provided strategic counsel for both real- and virtual-world situations to Fortune 500 and other clients, including some of the world’s biggest corporations.

A sought-after authority on these issues, Cheryl has spoken to groups large and small about the Internet’s influence on issues and reputation. She has also trained clients to communicate in high-risk situations and on the “how-tos” of blogging, social networking and other online tools.

Cheryl has nearly 25 years experience in communications, media relations and government affairs. As an independent consultant, she brought her crisis communications skills to a number of companies and organizations, including a high-tech component manufacturer whose CEO and CFO were involved in a high-profile stock manipulation scheme.

She was the public affairs director for the Occupational Safety and Health Administration (OSHA) at the U.S. Department of Labor during the regulatory reform frenzy of the early 90s. OSHA was a participant in Vice-President Al Gore’s “Reinventing Government” initiative, and Cheryl’s media relations expertise helped OSHA gain national attention for a coveted Innovations in American Government Award.

Cheryl was the assistant director of communications for Handgun Control, Inc., working on passage of both the landmark Brady Bill and the ban on assault weapons. Cheryl has served as a press secretary and spokesperson for Mayor Raymond L. Flynn of Boston and with the Clinton/Gore campaign in Massachusetts. She also provides pro-bono counsel to a number of women-owned businesses across the country.

A native Bostonian, Cheryl graduated from the University of Massachusetts and participated in the advertising and public relations certificate program at Northeastern University. She lives with her family in Marblehead, MA.

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